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The Triple Bottom Line (TBL) theory, coined by John Elkington in the 1990s, broadens the traditional understanding of business success beyond just financial performance. Instead of focusing solely on profit, the TBL framework evaluates a company's performance based on three key dimensions: People (Social), Planet (Environmental), and Profit (Economic). This holistic model of sustainability has become a fundamental concept in Corporate Social Responsibility (CSR), particularly as businesses are increasingly expected to contribute positively to society and the environment while generating economic value. The People dimension emphasizes the social impact a company has on all stakeholders, including employees, consumers, communities, and society at large. It includes aspects like employee welfare, community development, fair labor practices, health care, education, and social equity. The Planet component focuses on environmental stewardship. It measures how sustainable a company's operations are in terms of energy consumption, waste management, carbon footprint, resource conservation, and ecological protection. The Profit element, while traditionally the primary goal of business, is reframed within TBL as economic sustainability — generating long-term value without exploiting people or the environment. TBL does not propose a trade-off between these three pillars; rather, it encourages a synergy between them. A company can achieve sustainable profitability while enhancing human well-being and minimizing ecological harm. ### People: Social Dimension of CSR A strong CSR initiative aligned with the People dimension addresses social issues and strives to uplift disadvantaged _______ _________ _________ ______ ____ ________ _______.
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