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Sales control and sales force evaluation are essential components of effective sales management. Sales control refers to the process of monitoring, measuring, and regulating sales activities to ensure that the sales objectives of an organization are achieved. It helps managers compare actual sales performance with planned targets, identify deviations, and take corrective actions. Sales force evaluation is the systematic assessment of the performance, efficiency, and effectiveness of sales personnel to improve their productivity and contribution to organizational goals. Sales control plays an important role in maintaining the efficiency of the sales department. It helps in achieving sales targets by continuously monitoring the activities of salespeople and ensuring that they follow organizational strategies and policies. Through effective sales control, managers can identify strengths and weaknesses in sales operations and make necessary improvements. It also helps in controlling sales costs by analyzing expenses _________ _____ ___ __________ _____ ______.
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