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Marketing logistics refers to the systematic planning, implementation, and control of the physical flow of goods, services, and related information from the point of origin to the point of consumption in order to satisfy customer requirements efficiently and profitably. It encompasses the entire process of moving products through the supply chain, including transportation, warehousing, inventory management, order processing, material handling, packaging, and information exchange. In international marketing logistics, this scope extends beyond national boundaries and involves the integration of global sourcing, shipping, and __________ ___ ___ _____ ___ _______ ____.
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