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In international marketing logistics, the statement highlights a fundamental principle: the interdependence of distribution, marketing, and manufacturing. At the strategic level, these functions must be aligned to achieve efficiency, customer satisfaction, and competitive advantage. Distribution determines how products reach international markets, impacting lead times, costs, and service levels. Marketing defines customer needs, demand patterns, and positioning strategies, ___ _______ ________ _____ ____ _________ ________ _____.
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