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Cognitive dissonance is a psychological concept introduced by Leon Festinger in 1957, referring to the mental discomfort experienced when a person holds two or more contradictory beliefs, values, or attitudes simultaneously. In the context of Human Resource Development (HRD), understanding cognitive dissonance is crucial because it directly affects employee behavior, decision-making, motivation, and overall organizational effectiveness. Employees may experience cognitive dissonance when _______ _______ ______ ________ _________ ________ _____ ______ ____.
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