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Introducing an eco-friendly cleaning product in a semi-urban market requires a well-planned personal selling strategy that emphasizes customer education, trust-building, and persuasion. In semi-urban markets, customers often rely heavily on direct interaction and word-of-mouth before adopting new products. Therefore, personal selling becomes an effective tool not only to promote but also to establish credibility for the product. The sales approach should be tailored to address local needs, cultural values, and price sensitivity, while simultaneously highlighting the unique advantages of an eco-friendly alternative over conventional cleaning products. The first step would be to conduct a thorough prospecting and pre-approach phase, identifying households, local ________ ______ ______ _______ ________ ______ _____ ________ _______.
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