Question

Assume a situation where you are introducing an eco-friendly cleaning ) product in a semi-urban market. How would you use personal selling to educate and convince customen?

11 Sep 2025
Answer :
Word Count : 541
Introducing an eco-friendly cleaning product in a semi-urban market requires a thoughtful approach because customers may not be fully aware of its benefits, or they may be hesitant to shift from traditional products due to price sensitivity, habits, or lack of understanding. Personal selling becomes an effective tool in this situation, as it allows direct communication, trust-building, and the opportunity to address doubts face to face. Through this method, the customer not only learns about the product but also develops confidence in its value. The first step in personal selling ____ _________ ______ _____ ______.
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