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Introducing an eco-friendly cleaning product in a semi-urban market requires a thoughtful approach because customers may not be fully aware of its benefits, or they may be hesitant to shift from traditional products due to price sensitivity, habits, or lack of understanding. Personal selling becomes an effective tool in this situation, as it allows direct communication, trust-building, and the opportunity to address doubts face to face. Through this method, the customer not only learns about the product but also develops confidence in its value. The first step in personal selling would be to identify the target audience in the semi-urban market. These customers may include homemakers, small shop owners, schools, and local institutions. Approaching them personally provides an opportunity to assess their cleaning practices, their concerns regarding cost, and their level of awareness about environmental ____ _______ ___ _______ ______ _____ ___ _______ _____ _____ _____ ____.
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