Compared with products, marketing of services poses distinctive challenges to marketers". Explain why it is so, and enumerate the marketing challenges.

 Domestic and International marketing planning

 ई.पी.आर.जी. का स्थिति निर्धारण

A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.

 "वैश्विक स्थिति उत्पादों की उन श्रेणियों के लिए सर्वाधिक प्रभावी है जो 'उच्च स्पर्श / उच्च-तकनीक' सांतत्य के किसी भी ओर स्थित हों।"

 Primary data and Secondary data

अंतर्राष्ट्रीय विपणन में मूल्य निर्धारण विधियाँ एवं नीतियाँ