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International marketing research indeed involves a high level of complexity due to the diverse nature of global markets. Unlike domestic marketing research, it must account for variations in culture, language, legal systems, economic conditions, and consumer behavior across countries. These differences make data collection, analysis, and interpretation more challenging. For instance, consumer preferences that are valid in one country may not apply in another, _________ _______ _______ ______ ___ _________ _______ __________ _______.
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