Entertainment, sports, and celebrity-driven publicity has become a major area of contemporary public relations in India.

Analyse any one recent case involving a film release, sports personality, or celebrity controversy, and examine how public relations strategies were used to manage image, media coverage, and audience perception.

Political communication and government outreach campaigns (such as election campaigns, government policy communication, or public welfare messaging) rely heavily on public relations strategies.

Analyse any one recent political or government communication campaign in India and discuss how PR tools and perception management are used to influence public opinion.

(Relevant Units: Unit 7 - Perception Management; Unit 14 - Political PR & State Communication

Corporate Social Responsibility (CSR) initiatives by Indian organisations such as Swachh Bharat partnerships, sustainability campaigns, or education and health programmes are often communicated through PR strategies. Analyse any one CSR initiative and examine how public relations is used to align organisational image with social responsibility.

(Relevant Units: Unit 9 - Corporate Communication Strategies; Unit 12 -Corporate Social Responsibility)

The COVID-19 pandemic, airline disruptions, or major industrial accidents have highlighted the importance of crisis and disaster communication. Select any one recent crisis situation in India and critically examine the role of public relations in managing information flow, media relations, and public trust during the crisis.

(Relevant Units: Unit 5 - PR Tools & Techniques; Unit 11 - Disaster & Crisis Communication)

In recent years, Indian corporates such as Tata Group, Infosys, or Adani Group have actively communicated during periods of public scrutiny and reputation challenges.

Analyse how public relations principles and two-way communication models are used by any one such organisation to build credibility and manage stakeholder relationships. |

(Relevant Units: Unit 2 - PR Concepts & Principles; Unit 3 - Role, Relevance & Theories)

In recent years, brands have increasingly faced online reputation challenges, including misinformation, customer complaints, or viral criticism.

Select any one recent case and analyse how digital public relations tools are used to manage brand reputation and issues in the online space.

(Relevant Units: Unit 13 - Digital PR; Unit 15 - Reputation Management; Unit 16 - Issue Management)

Digital-first advertising campaigns by brands such as Nykaa, Boat, Mamaearth, or Meesho rely heavily on online advertising tools and hybrid media strategies. Analyse any one such campaign and discuss how online advertising formats and digital integration strengthen brand visibility and engagement.

(Relevant Units: Unit 9 - Online Advertising Trends; Unit 10 – Tools of Online Advertising; Unit 11 - Hybrid Advertising)

Influencer marketing has become a key branding strategy for categories such as beauty, fitness, finance, and technology in India.

Analyse any one influencer-led branding campaign and examine how

advocacy, credibility, and interactivity contribute to online brand building.

(Relevant Units: Unit 7 - Influencer Marketing & Blogging; Unit 8 Interactivity & Convergence)

Online consumer reviews and social media conversations play a decisive role in shaping brand perception today.

Select any one brand that has faced negative online reviews or social media backlash in recent times and analyse how these conversations affect brand equity and online brand positioning.

(Relevant Units: Unit 3 - Brand Equity; Unit 6 - Social Media & Branding)

Brands such as Zomato, Swiggy, or Cred have developed strong and distinctive online identities through tone of voice, visual style, and platform-specific communication.

Analyse any one such brand to examine how brand image, brand identity, and brand personality are created and sustained in the online environment.

(Relevant Units: Unit 1 - Branding: Image & Identity; Unit 2 - Brand Positioning)

ocial sector campaigns addressing issues such as public health, sanitation, gender equality, or environmental sustainability increasingly combine advocacy, grassroots communication, and public service advertising. Analyse any one such campaign and examine how social marketing communication and public service campaign principles are applied to mobilise public participation.

(Relevant Units: Unit 13 - Social Marketing Communication; Unit 14 Advocacy & Social Mobilisation; Unit 15 - Grassroots Communication; Unit 16 Public Service Campaigns)

Rebranding exercises by Indian organisations (such as Air India, LIC, or Tata Group digital transformation) involve communication across multiple media platforms.

Analyse any one rebranding campaign and discuss how integrated communication strategies are used to ensure message consistency and audience acceptance.

(Relevant Units: Unit 11 - Branding Across Media; Unit 12 - Integrated Communication Strategies)

Recent campaigns by brands such as Swachh Bharat Mission, Fit India, or road

safety initiatives rely heavily on persuasive appeals and visual symbolism. Analyse any one such campaign by examining the use of persuasive appeals, colour psychology, and campaign research in influencing audience behaviour. (Relevant Units: Unit 9 - Persuasive Appeals & Colour Psychology; Unit 10 -Campaign Planning Research)

The recent General Elections in India witnessed extensive use of digital media, targeted messaging, and multi-platform communication.

Analyse the media planning and media selection strategies used in any one political or election-related campaign, highlighting the role of traditional and digital media integration.

(Relevant Units: Unit 5 - Media Planning Concepts; Unit 6 - Media Selection & Scheduling; Unit 7 - Internet as Advertising Medium)

The rise of OTT platforms, social media, and mobile-first content has significantly altered media audience behaviour in India.

Analyse how changing media audiences and media literacy influence the planning of integrated campaigns, with reference to any one recent Indian campaign or platform.

(Relevant Units: Unit 1 - Media Audiences; Unit 2 - Media Literacy; Unit 4-Indian Consumer Environment)

In today's job market, candidates are increasingly evaluated through digital presence, resumes, interviews, and online research skills.

Analyse your own job-seeking readiness by reflecting on your social media profile, resume preparation, interview preparedness, and ability to search for information online, and suggest areas for improvement.

(Relevant Units: Unit 5 - Social Media Skills; Unit 6 - Resumes and Interviews; Unit 7 - Computer Literacy Tools; Unit 8 - Online Search and Research)

Note: You are encouraged to use self-experiences, observations, and real-life situations in your answers and to clearly relate them to concepts discussed in the relevant units.

Clear and effective writing is essential in professional communication.

Analyse any one business document you have encountered recently (email, notice, report, proposal, or official letter) and evaluate it in terms of clarity, structure, tone, and professionalism.

Contemporary workplaces in India involve people from diverse cultural, linguistic, and social backgrounds.

Reflect on any group activity (academic, professional, or community-based)

you have participated in and analyse how cultural empathy and team dynamics influenced collaboration, conflict, or productivity.

(Relevant Units: Unit 3 - Cultural Empathy and Team Dynamics)

Email and telephone communication often lead to misunderstandings in professional settings.

Identify one real or observed workplace situation where poor email or telephone etiquette created confusion or conflict, and analyse how proper communication practices could have improved the outcome.

(Relevant Units: Unit 2 - Email and Telephone Etiquettes)

Observe any professional interaction you have recently experienced (online meeting, interview, classroom presentation, workplace discussion, or customer interaction).

Analyse the role of non-verbal communication (body language, eye contact, posture, facial expressions, and tone of voice) in shaping the effectiveness of the interaction.

(Relevant Units: Unit 1 - Non-Verbal Communication Skills)