Marketing Strategy

Packaging in Tourism

Social Marketing

What do you understand by Channels of Distribution? What are the channels of distribution used in tourism industry? Give relevant examples. 

 Define Market Segmentation. Explain the variables used for market segmentation in the tourism industry with the help of suitable examples.

Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with suitable example

What do you understand by the term "Marketing Mix"? Discuss the role and importance of Marketing Mix in the Tourism Industry.

Why is media planning required? Explain its process.

 Explain the concept and process of marketing communication.

"Different sales promotion schemes have different objectives and formation". Comment

 Explain the field sales organization with product and customer specialization.

What are the major components of a sales report? What does their analysis reveal about sales performance?

Explain the term "Sales Territory". Discuss the steps involved in territory planning.

What are the objectives of sales displays? Explain the different types of sales displays.

 What is "Sales Presentation"? Discuss the principle of effective presentation.

Explain the scope and nature of sales functions.

Prepare a sales strategy for a tourism firm of your choice.

What is meant by family business? Discuss the positive and negative aspects of family business.

 What is mean by Human Resource Planning? Discuss the importance of training and development in a small entrepreneurial firm.

Explain the important issues related to financial management in small enterprises.