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Social marketing is the application of marketing principles and strategies to influence social behavior for the benefit of individuals and society. In tourism, social marketing plays an important role in promoting responsible travel, environmental protection, cultural preservation, and sustainable tourism development. It focuses not only on selling tourism products but also on creating awareness and encouraging tourists to adopt positive travel ________ ______ _________ __________ ________ ______ ___ ____ _______ ___ ______.
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