Agency Report: Choose an ad agency of your choice and create a report on the following aspects: • Agency background • Clientele • Agency structure and functions • Account management processes • Ideation and copywriting processes • Creative work samples. You may either visit an ad agency in your vicinity or research any national or international level agency from the internet.

 Explain the procedure for seizure and maintenance of seized animals

Ethical Advertising Evaluation: Last year during the IPL, the ad regulator, ASCI, had named 14 brands to be found violating its code of guidelines. Since then,ASCi has revised and tightened guidelines for categories such as gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. Keep an eye and track the IPL 2023, for violations by ads. Give a detailed report of any 4 violations that ASCI noticed and took action on. 

Critique an Advertising Campaign: ‘Recently some advertisements were trolled for allegedly hurting cultural sentiments. They were eventually withdrawn and taken down owing to the hysteria they created on social media.’ Give your opinion on such emerging practice of ‘Vigilante Censorship’ by the netzines. Also, state your view on any one of these ads: 1. Dabur’s Fem Creme Gold Bleach Karwachauth ad 2. Ceat’s road crackers ad featuring Aamir Khan 3.Jashn-eRiwaaz campaign by FabIndia

Ad Copywriting Exercise: This question focuses on developing ad copywriting skills. Write a series of ads for a product or service using different persuasive techniques such as humour, fear, or emotional appeal. Now, explain why you chose each appeal and discuss which one is most effective from your point of view.

Discuss the salient features of animal protection in Indian legal system.

Analyse an Advertisement: Select any one advertisement that has been recently aired or published. Critique the ad based on the following parameters: • Target audience • Message conveyed • Creative execution • Effectiveness in achieving the objective • Any ethical concerns. 

Online Influences: Choose a product or service that is marketed online. Analyse the different digital influences that may affect a consumer's decision to purchase the product or service. Discuss the advantages and disadvantages of digital marketing for this product or service

Examine Cultural Influences: Cultural factors such as values, beliefs, and norms can significantly influence consumer behavior. In this question, you have to analyse how cultural influences impact consumer attitudes and preferences. Pick a cultural or sub-cultural group and describe the ways in which their values, beliefs, and attitudes influence their buying behaviour. Provide specific examples to illustrate your points. Also, explain from your own understanding, how marketers adapt their strategies to different cultural contexts and suggest ways to improve cultural sensitivity in marketing.

. Decision Making Process: Based on your understanding of consumer behaviour and the different stages of the buying process, choose a product or service that you recently purchased. Describe the stages you went through in the buying process, and the factors that influenced your decision to make the purchase. 

Social Media Analysis: Analyse the role of social media in shaping consumer behavior. With examples from around you, examine how social media platforms influence consumer attitudes, preferences, and decision-making. Suggest ways of how marketers can leverage social media to target and engage consumers.

Why good welfare of zoo animals is so important? Discuss the major welfare issues in zoo animals.

Shopping Habits Exercise: Observe and analyse your own shopping habits and behavior. Keep a diary and take notes on factors that influence your purchasing decisions, such as price, convenience, social influence, and emotional factors. Now, reflect on their findings and discuss how this knowledge can be applied to marketing strategies.

Use of animals for performance and human entertainment is inherently cruel. Illustrate with suitable examples. 

Name the common welfare issues in working camels. Discuss the potential health risks and safer alternatives to nose pegs in camels.

Discuss different poultry farming systems with implications to welfare of birds and the related five freedoms.

Focus on the packaging: Choose a product that is currently being sold in the market. Analyse the current packaging and POP strategy of the selected product. Identify the strengths and weaknesses of the current strategy. Develop a new packaging and POP strategy for the product. Justify your proposed strategy based on the insights gained from unit 16 of course 1 of your study material

Discuss different welfare issues in urban dairy animals

Press Communication Creation: Write a press release for the launch of Honda’s first diesel car ‘Amaze’. Refer to course material on how to write a press release keeping the basic elements of a press release in mind. 

Communication in the Media: Analyse a media communication, such as a news article, TV show, or social media post. You need to identify the elements of the communication process and evaluate the effectiveness of the message in terms of its intended audience and purpose