Question

Ethical Advertising Evaluation: Last year during the IPL, the ad regulator, ASCI, had named 14 brands to be found violating its code of guidelines. Since then,ASCi has revised and tightened guidelines for categories such as gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. Keep an eye and track the IPL 2023, for violations by ads. Give a detailed report of any 4 violations that ASCI noticed and took action on. 

27 Apr 2023
Answer :
Word Count : 808

Based on ASCI's recent revisions and tightening of guidelines for specific categories, it is possible that there may be violations related to gaming, edtech, D2C brands, tobacco-related products, celebrity-led ads, and disclaimers. Here are four potential violations that could occur during the IPL 2023:

Edtech Company Misleading Claims:

An edtech company may make false claims about the effectiveness of its products in improving academic performance. This violates ASCI's guidelines for misleading advertising. ASCI may take action by issuing a notice to the company and requiring them to withdraw the ad and modify their claims.

Tobacco-related Product Placement:

A tobacco-related company may place their products in the background of an IPL match, violating ASCI's guidelines for tobacco advertising. ASCI may take action by issuing a notice to the company and requiring them to remove the product placement from future ads.

Celebrity-led Ad Misrepresentation:

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