Explain the importance of strategic planning process in the context of retail business. Pickup any retail business of your choice and discuss the process.

Discuss the concept and the essence of the theory of wheel of retailing with a suitable illustration.

Distinguish and discuss the terms retail and retailing. By using secondary data and internet sources bring out the evolution of the retail sector since the last decade and a half. Highlight the nature, structure, growth, challenges and opportunities that are available to the sector.

Rural start-up opportunities

Hierarchy of markets for rural consumers

Role of Technology in Rural marketing

How does the physical infrastructure affect the distribution choices available to rural marketers?

The price/quality issue has for quite some time been a typical dilemma for markets trying to access the rural market. Due to the low-paying capacities of the rural consumer, marketers have typically loaded the retail points with stripped-down, lower-priced versions of the urban brands, only to find that quite a few rural consumers are flocking to the nearby feeder town for the products “like the urban people buy.” How do you think marketers aiming to focus on rural markets should respond to these price/ quality issue?

Discuss how education and occupation affect the consumption and buying process of rural consumers in case of: a) Mobile Phones and internet services b) Two wheelers

What are the key issues and challenges that differentiate rural markets from urban markets? Discuss.

Highlight and explain briefly the various legal issues that are faced by marketing manager involved in integrated marketing communication function.

Discuss your understanding of media buying. Explain the three types of media available to marketers.

What is direct marketing? Discuss the factors that are responsible for its growth. Highlight the major advantages and disadvantages of direct marketing.

Discuss the role and importance of sales promotion function in the context of integrated marketing communication. Elaborate.

As a manager of marketing communication what are the various strategic and creative considerations that you would consider while planning for advertising campaign for a Jewellary brand. Discuss.

Differentiate between advertisement and advertising. Discuss the term advertising campaign and the various steps involved in advertising campaign planning for any model of electric passenger car of your choice.

Distinguish and discuss the terms Marketing Communication and Integrated Marketing Communication. Explain their importance in the light of promoting a firm’s product or service offerings.

GATT

International distribution channels.

Role of Technology in international marketing