Highlight and explain briefly the various legal issues that are faced by marketing manager involved in integrated marketing communication function.

Integrated Marketing Communication (IMC) is a strategic approach used by marketing managers to ensure consistency in messaging across various promotional channels, such as advertising, public relations, direct marketing, and digital media. While IMC offers numerous benefits in terms of brand consistency and customer engagement, it also presents several legal challenges that marketing managers must navigate. Below are some of the key legal issues faced by marketing managers in the realm of IMC:

1. Intellectual Property Rights: Marketing managers need to ensure that all content used in IMC campaigns, including logos, slogans, graphics, and other creative materials, do not infringe upon the intellectual property rights of others. This includes securing appropriate permissions and licenses for using copyrighted materials and trademarks.

2. Deceptive Advertising: IMC campaigns must comply with laws and regulations regarding deceptive advertising practices. Marketing ___ ____ _____ _________ ___ ___.
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