Role of Technology in Rural marketing

Question

29 Feb 2024

Answer :

Word Count : 323

In rural marketing, technology plays a pivotal role in transforming traditional practices, bridging gaps, and enhancing efficiency across various aspects of the marketing process.

1. Communication and Information Dissemination: Technology facilitates communication between marketers and rural consumers through various channels like mobile phones, internet services, and community radio. It enables the dissemination of information regarding products, services, prices, and promotions effectively.

2. Market Research and Data Analytics: Advanced technologies such as data analytics, GIS (Geographic Information Systems), and remote sensing __________ ______ ________ _____ ____ ___.
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