Briefly discuss the steps in the marketing research process and the importance of preparing
and presenting a correct project report.

 Media Buying Trends

 Direct Marketing

 SWOT Analysis

 What are the various legal issues faced by marketing managers involved in Integrated
Marketing Communication? Explain in detail?

 What are the characteristics of Public Relations and also explain its advantages and
disadvantages?

What do you understand by advertising campaign? How is it different from advertisement?
What are the various strategic considerations important for the success of an advertising
campaign?

Define Promotion Mix, Marketing Communication and Integrated Marketing communication?
Explain in detail?

 Digital technology is transforming strategic management approaches across various
industries. Examine how companies can attain sustained competitive advantage via
digital transformation.

What constitutes strategic leadership? Examine the function of strategic leaders in
fostering innovation, promoting sustainability, ensuring ethical governance, and
achieving organisational excellence within a fluctuating corporate landscape.

Critically examine the challenges associated with strategy execution in contemporary
organisations. Substantiate your response using current business examples.

Conduct a thorough analysis of the diverse strategic options accessible to organizations at
the corporate level. Explain with the help of examples from big organizations.

Examine the significance of environmental scanning in strategic management with
suitable examples.

Most of the decisions in business enterprises have indirect or direct bearing on finance.”
Discuss with reference to financial functions of Public Enterprises.

. Define Industrial Sickness. Suggest remedial measures for prevention of sickness of
public enterprises.

What are the different heads under which the Public Enterprises audit by the Comptroller
and Auditor- General of India (C & AG) can be considered? Explain

 Explain the growth of Public Enterprise in India. What are the three phases in which the
development of the public sector in India can be divided? Discuss.

“India’s approach to economic development was a compromise between a centrally
planned economy and market economy.” Discuss.

 Describe the various stages of growth in the life of MSME. Explain the managerial implications
of these stages.

Explain how product selection, development, design and process selection are key strategic
decisions of any organization