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Digital technology has become a significant force in reshaping strategic management approaches across industries. The rapid development of technologies such as artificial intelligence, big data analytics, cloud computing, Internet of Things (IoT), blockchain, and digital platforms has changed the way companies formulate strategies, compete in markets, and create value for customers. Digital transformation is not merely the adoption of new technologies but a comprehensive strategic shift involving business models, organizational capabilities, processes, and customer relationships. Companies can attain sustained competitive advantage through digital transformation by effectively integrating technology with strategic objectives and continuously adapting to changing market conditions. Digital transformation enables companies to develop better insights into customer behaviour and market trends. Through big data analytics and artificial intelligence, organizations can collect, process, and analyze large ________ _________ _________ ______ __________ ______ ____ _________ ___.
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