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Direct marketing is a marketing communication approach in which organizations directly communicate with individual customers to promote products, services, or ideas and obtain an immediate response. Unlike traditional mass marketing methods, direct marketing focuses on personalized communication and builds a direct relationship between the marketer and the target audience. It is an important element of Management of Marketing Communication and Advertising because it helps organizations reach specific customers effectively and measure the results of marketing efforts. The main objective of direct marketing is to create a direct connection with customers, encourage immediate action, and develop _______ ______ __________ ______ _____ ___ ______ ___ ______.
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