The Swachhta recent public awareness campaign in India had the theme, "Swabhav Swachhata, Sanskaar Swachhata," in 2024. Analyze this campaign's objectives, target audience, and media strategy. Suggest improvements based on advertising research principles.

Choose a consumer product and propose a media plan for its advertising campaign. Justify your choice of media (TV, digital, outdoor, etc.) based on the product's target audience and budget considerations.

Study a PR campaign conducted by a state or central government in India. Analyze its objectives, tools used, and impact on the public. Provide recommendations for improvement.

Choose a well-known Indian FMCG brand (e.g., Amul, Tata, Patanjali, etc.) and evaluate its brand positioning strategy. How does the brand differentiate itself from its competitors? Use relevant theories from the syllabus to support your analysis.

Select a recent Indian advertisement and identify the advertising appeals used (emotional, rational, or others). Analyse the effectiveness of these appeals using the AIDA model.

Language Of Internet

ICT and Health communication

Net Neutrality

Online Disinhibition Effect

How do social media audiences engage with content differently than traditional media audiences ?

Identify an alternative media platform from your region and analyze its characteristics. Discuss its content style, target audience, impact, and how it differs from mainstream media.

How does social media enable cultural exchange between communities and countries? Explain with examples.

Mass Personal Communication

Active and Passive Audience

Hacktivism

Digital Divide

What are leading lines in photography, and how do they create a strong visual impact? Capture a photo with your phone using leading lines and attach a printed copy with your answer.

Exposure Triangle

Shot, Scene, and Sequence

Continuity Editing