What are the main types of selling? (10)
What are the qualities of effective sales person?
Explain the influence of situational variables on shopping behaviour.
See Answer →What are the types of consumer decision making process?
See Answer →What do you understand by the term “marketing mix”? Explain with an example
See Answer →Describe the present scenario of the organised retail sector in India. Explain schematically the process of buying and merchandising being followed by Shoppers Stop.
See Answer → Essay Type Questions
What do you mean by visual merchandising? How does one classify the categories for better presentation in the store? Briefly explain each category.
Explain the steps involved in the development of a new product with the help of a suitable example.
See Answer →What is meant by a merchandise plan? Explain the different factors that are considered while preparing it
See Answer →What do you mean by book inventory? Explain the retail method of inventory valuation with the help of an example.
See Answer →Define mark-up. Explain different types of mark-ups and distinguish them.
See Answer →What is gross margin and operating profit? How are they calculated? Explain with suitable examples.
See Answer →What is retail buying? Enumerate the factors affecting the buying decisions of a buying centre.
See Answer →What do you mean by merchandising? Explain any three roles played by a retail merchandiser.
See Answer →आचार्य चाणक्य کا व्यक्तित्व एवं कृतित्व लिखिए।
See Answer →नीति कथाओं के उद्भव और विकास पर प्रकाश डालिए।
See Answer →इज्याऽध्ययनदानानि, तपः सत्यं, धृतिः, क्षमा ।
अलोभ इति मार्गोऽयं धर्मस्याष्टविधः स्मृतः ।।
गताऽनुगतिको लोकः कुट्टनीमुपदेशिनीम् ।
प्रमाणयति नो धर्मे यथा गोघ्नमपि द्विजम् ।।
अनिष्टादिष्टलाभेऽपि न गतिर्जायते शुभा ।
यत्रास्ते विषसंसर्गोऽमृतं تدपि मृत्यवे ।।
कङ्कणस्य तु लोभेन मग्नः पङ्केः सुदुस्तरे ।
वृद्धव्याघ्रेण संप्राप्तः पथिकः स मृतो यथा ।।
अनिष्टादिष्टलाभेऽपि न गतिर्जायते शुभा ।
यत्रास्ते विषसंसर्गोऽमृतं तदपि मृत्यवे ।।