Rural start-up opportunities

Hierarchy of markets for rural consumers.

Role of Technology in Rural marketing

How does the physical infrastructure affect the distribution choices available to rural marketers?

The price/quality issue has for quite some time been a typical dilemma for markets trying to access the rural market. Due to the low-paying capacities of the rural consumer, marketers have typically loaded the retail points with stripped-down, lower-priced versions of the urban brands, only to find that quite a few rural consumers are flocking to the nearby feeder town for the products "like the urban people buy." How do you think marketers aiming to focus on rural markets should respond to these price/ quality issue?

Discuss how education and occupation affect the consumption and buying process of rural consumers in case of

a) Mobile Phones and internet services

b) Two wheelers

What are the key issues and challenges that differentiate rural markets from urban markets? Discuss.

Social media analytics is often perceived as a double-edged sword for marketers and educators alike. Critically assess how data-driven strategies shape learning outcomes and consumer behaviour.

Discuss how contemporary political movements in India have utilised social media for mobilisation, narrative building, and counter-narratives. Analyse at least two recent political or social movements. Apply theories of social capital, networked publics, or collective action to structure your answer.

Examine the paradox of 'connectivity and control in the context of privacy and ethics on social media. Reflect on how users negotiate identity, self-presentation, and data privacy in everyday social media use.

How has transmedia storytelling transformed journalism practices on social media platforms? Give relevant examples from Indian digital journalism initiatives.

Critically evaluate the role and functions of social media as both a participatory and a commercial platform. In your answer, consider the technological affordances, ownership patterns, and the socio-political implications of platforms like Facebook, Instagram, and X (Twitter).

Explain how Social Media marketing works and also explain social media marketing tools with suitable examples?,

Define Media plan? Explain the key factors that a media buyer should consider before buying media?

What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

Define Advertising? Discuss the major objectives of Advertising that firms do consider and why?

Identify and discuss the elements of IMC that a passenger Car Company can employ in promoting their maiden e-car in the Indian Market?

Compare India's cyber laws with international frameworks. What lessons can India learn from these global legal structures to strengthen its Information Technology Act and cybercrime regulations?

Investigate the ethical dilemmas of misinformation, deepfakes, and data privacy breaches in new media. How can policymakers and technology companies create frameworks to mitigate these issues while maintaining freedom of expression?

Analyse the impact of cyberspace on the Indian diaspora. How has digital media facilitated cultural preservation, transnational communication, and economic participation for the Indian diaspora in the globalised world?