Question

Discuss how contemporary political movements in India have utilised social media for mobilisation, narrative building, and counter-narratives. Analyse at least two recent political or social movements. Apply theories of social capital, networked publics, or collective action to structure your answer.

23 Apr 2025
Answer :
Word Count : 520

In contemporary India, social media has become a crucial tool for political movements, transforming the ways in which mobilisation, narrative building, and counter-narratives are orchestrated. The rise of platforms like Twitter, Facebook, Instagram, and WhatsApp has created new "networked publics," where information flows rapidly and individuals organise themselves outside of traditional media and political structures. Theories such as social capital, networked publics, and collective action help in analysing how digital technologies are reshaping the political landscape.

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