Explain the fundamental accounting concepts that underpin the preparation of financial statements in detail, providing suitable examples for each.

 Least Square Criterion

isproportional Stratified Sampling

Criterion of optimism

Quartile Deviation

Level of significance

 For a set of 1000 observations known to be normally distributed, the mean is 534 cm and SD is 13.5 cm. How many observations are likely to exceed 561 cm? How many will be between 520.5 and 547.5 cm?

A manager at a drug manufacturing wants to estimate what proportion of the adult population of India has high blood pressure. He wants to be 99% sure that the error of his estimate will not exceed 0.02. Census reports indicate that about 0.20 of all adults have high blood pressure. What sample size shall he take?

 A certain manufacturing process yields electrical fuses of which, in the long run, 15% are defective. Find the probability that in a sample of 10 fuses selected at random there will be:

a) No defective

b) At least one defective

What is Statistical Decision Theory? Describe the four different states of decision environment in managerial applications. Which is the most prevalent state?

Marketing Mix at Different Stages of Product Life Cycle (PLC)

Factors determining choice of channels of distribution

Digital Marketing

Integrated Marketing Communication

. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.

Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.

Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.

"Market segmentation is important for target markets and target markets are important for product positioning." Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.

Discuss the factors contributing to Financial Engineering and describe Financial Engineering process.

 Describe various non-traditional sources of Long Term Financing. Discuss their advantage over traditional sources of financing.