Quantity Discount and Trade Discount

How does a push strategy differ from a pull strategy? Give examples from your experience.

What do you mean by direct channels and indirect channels? Explain the channels used for consumer goods and industrial goods

Discuss the regulation of pricing under the Consumer Protection Act, 2019

Explain the reasons for the popularity of the going rate method of price setting. How is it different from differential pricing? 

ou felt the need for colour TV at your house. Explain the detailed process of buying the TV

Distinguish between product item, product line, and product mix. Describe various product line strategies. (10)
Explain briefly the 'product life cycle concept' in marketing management and state why do you feel it is useful to understand this concept.

“Consumer is always a rational human being. Hence, economic basis for segmentation is the most appropriate method”. Do you agree? Explain with the help of suitable examples.

Role of international organisations and NGOs in promoting peace.

Role of the state and rule of law in conflict resolution.

Importance of access to natural resources in preventing conflicts.

 Concept of quality of life and its relevance for peace.

Changing nature of family and community structures in contemporary India.

Trace the evolution of peace movements in India and assess their impact on
society.

Analyse the nature, causes, and patterns of inter-state and intra-state conflicts in
India and Asia. Discuss the role of global and regional factors in shaping these

Examine the various responses to conflict confrontation, negotiation, mediation,
and conciliation. Critically evaluate their effectiveness in resolving conflicts.

Discuss the role of economic disparities and marginalisation in generating
conflicts. Evaluate the Gandhian approach to addressing inequality in India.

 Analyse the relationship between social structures such as caste and religion and
the emergence of conflicts in India. How can these structures also contribute to
peace-building?

Critically examine the evolution of the idea of peace in the Indian tradition, from
scriptural teachings to the contributions of saints.

Examine the impact of Global Supply Chain risks. Discuss how a retailer can build a "Resilient Supply Chain" to handle unexpected disruptions like natural disasters, trade wars, or shipping lane blockages. Provide strategies for risk mitigation.