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A product item is a specific product that a company offers for sale. It is a distinct unit identified by its size, model, colour, quality, price, or other characteristics. For example, a company like Hindustan Unilever may offer a particular variant of Dove shampoo. A product line is a group of closely related products that satisfy similar needs, are sold to the same customer groups, or use similar distribution channels. For example, Dove may have a product line consisting of shampoos, conditioners, soaps, and body washes. A product mix is the complete range of all product lines offered by a company. Thus, a company may have several product lines such ___ _______ _______ __________ _______ ____ _______ _____.
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