Define services and explain their characteristics. How does marketing of services differ from marketing of goods?
See Answer →Define services and explain their characteristics. How does marketing of services differ from marketing of goods?
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Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?
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Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?
See Answer →How does pricing play a strategic role in the marketing mix?
See Answer →Explain the importance of Customer Relationship Management (CRM) in marketing.
See Answer →Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?
See Answer →Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?
See Answer →Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.
See Answer →Prepare a SWOT analysis for an Indian e-commerce company like Flipkart, focusing on internal strengths and weaknesses, and external opportunities and threats.
See Answer →You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?
See Answer →Rent Free Accommodation
See Answer →Provisions of the Income Tax Act regarding exemption of capital gains u/s54F
See Answer →ITR-1 (SAHAJ)
See Answer →Bond washing Transaction
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Compute the total income and tax liability of Mr. X aged 60 years, a professor at a college affiliated to Delhi University, for the assessment year 2024-25 on the basis of the following particulars (calculate as per old tax regime):
| Particular | Rs. |
|---|---|
| I) Salary @ Rs. 50,000 per month $6,00,000$ | $6,00,000$ |
| II) Dearness allowance @ $50%$ of salary | $3,00,000$ |
| III) Wardenship allowance @ Rs. $1,500$ per month | $18,000$ |
| IV) Examinership remuneration from University | $85,400$ |
| V) Royalty from books of artistic nature | $2,73,000$ |
| VI) Income from card games | $16,400$ |
| VII) Winnings from lottery (Gross) | $30,000$ |
| VIII) Expenses on lottery tickets | $5,000$ |
| ix) Interest on saving bank deposit | 17.000 |
| x) Interest on term deposit with bank | 100.000 |
| xi) Deposit in recognized provident fund | 122.000 |
| xii) Life insurance premium paid | 30.000 |
Mr. Nagraj, who is not covered under Payment of Gratuity Act, retires on 25 December, 2023 from ABC Ltd. After the service of 36 years 9 months. He received gratuity amount of Rs 5,00,000. His salary is Rs. 6,000 per month up to June 30, 2023 and 7,000 per month from July 2023. He also gets D.A. of Rs. 1,000 per month (70% of which is considered for service benefit). Find the taxable amount of Gratuity for the A.Y. 2024-25.
See Answer →Encashment of Earned Leave on Retirement
See Answer →Provisions for calculating House rent allowance
See Answer →Deduction u/s 80G.
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