Define demand and discuss the major determinants of demand for a consumer durable product. Using appropriate examples, explain how changes in income and prices of related goods influence demand decisions of a firm.

Explain the nature, scope, and significance of Managerial Economics. Discuss how economic theory and tools assist managers in rational decision-making under conditions of risk and uncertainty, with suitable illustrations from business practice.

How do you apply Exchange Theory of Communication to retail interactions?

Discuss the Positive and Negative Impact of Technology Enabled Communication.

 How CCM (customer communication management) can help improve branding of a retailer?

Differentiate between Autocratic, Democratic and Laissez Faire styles of Leadership.

How can marginal analysis and cost benefit analysis serve as tools for evaluating alternatives?

 What are the various types of plans?

What are the difference between line and staff functions? Discuss this in light of the various types of organizational structures that a company can consider.

Describe the role of technology and customer information systems in enhancing customer value management. Support your answer with a practical illustration from an organisation using digital tools for customer engagement.

A retail bank observes that many customers are satisfied but frequently switch to competitors. Analyse the possible reasons for this behaviour from a customer value perspective and suggest suitable managerial actions to improve customer retention.

 Customer relationship management and customer value management.

Customer lifetime value and customer profitability

 Switching costs in customer retention

Customer value proposition

 Explain the concept of Customer Value Communication. Examine the need and importance of commutating customer value in a competitive market place

Customer Lifetime Value (CLV) is increasingly used as a basis for managerial decision-making". Explain the concept of CLV and discuss its importance.

"Customer satisfaction alone is no longer sufficient to ensure long-term business success". Analyse the relationship between customer satisfaction, retention, and loyalty. Explain how organisations can design value-based strategies to convert satisfied customers into loyal customers.

 Examine the process of customer value creation and delivery in an organisation. How do internal processes, employee involvement, and service quality contribute to superior value delivery? Discuss with the help of a suitable organisational or service-sector example.

"Choosing the right customer is the first step to Customer value management". Comment.