Write short notes on any Five of the following:
1) Approaches to personal selling
2) E- marketing
3) Porter’s 5 forces
4) The Ps framework proposal by Getz
5) PESTLE Analysis tool
6) Tasks involved in segmentation
7) Media mix for events
8) Motivation and type of involvement in consumer behavio

1. Approaches to personal selling: Personal selling is a marketing approach that involves a sales representative engaging with potential customers to sell products or services. There are several approaches to personal selling, including:

• Consultative selling: This approach involves the salesperson identifying the customer's needs and offering tailored solutions.
• Relationship selling: This approach involves building a long-term relationship with the customer by focusing on their needs and providing exceptional service.
• Product selling: This approach focuses on highlighting the features and benefits of the product to persuade the customer to buy.
• Direct selling: This approach involves selling products directly to consumers in a one-on-one setting.

2. E-marketing: E-marketing, also known as digital marketing, is the process of promoting products or services through digital channels such as websites, social media, email, and mobile apps. E-marketing has become increasingly important in today's digital age, as more and more consumers are using digital devices to research and purchase products. Some of the key strategies involved in e-marketing include search engine optimization (SEO), social media marketing, email marketing, and content marketing.

3. Porter's 5 Forces: Porter's 5 Forces is a framework developed by Michael Porter to analyze the competitive environment of an industry. The framework identifies five key forces that shape the industry's competitiveness:

• Threat of new entrants: the ease or difficulty of new competitors entering the market
• Bargaining power of suppliers: the degree of control that suppliers have over the price of goods and services
• Bargaining power of buyers: the degree of control that buyers have over the price of goods and services
• Threat of substitutes: the extent to which similar products or services are ________ ____ __________ ____ ___ ___ ____ ________ __________ __________ _________.
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