Write notes on risk management and risk communication.

Risk communication is generally accepted as one of the three components that constitute the process of food safety risk analysis. Risk assessment is the process that is used to quantitatively or qualitatively estimate and characterize risk. Risk management is the weighing and selecting of options and implementing controls as appropriate to assure an appropriate level of protection. This Consultation recognized that risk communication, being an integral part of risk analysis, is a necessary and critical tool to appropriately define issues and to develop, understand and arrive at the best risk management decisions.

For many years, those responsible for assessing and managing risks associated with hazards in the food supply have communicated information and opinion about those hazards in the interests of protecting and promoting public health. These communications were expressed mainly in qualitative terms regarding the hazards as there were often no clear quantitative data concerning the resultant risks. More recently, the formal development and application of risk-based approaches to food safety and the availability of quantitative information related to risks in human populations, has provided the opportunity for improved implementation of risk-based management strategies. Risk communication has played an important role in the application of such risk-based approaches, by _________ __________ ___ _____ _______.
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