Write definition of Sensory analysis. Explain the factors causing bias in sensory tests.

Sensory analysis is the scientific method used to measure, analyze, and interpret human responses to stimuli perceived through the senses, such as taste, smell, sight, touch, and hearing. In food quality testing, sensory analysis is essential in assessing the attributes of food products, such as flavor, texture, appearance, and aroma, which influence consumer preferences and decisions. This form of evaluation allows food producers to understand how products are perceived and to ensure that the quality of food aligns with consumer expectations and market standards. Sensory tests are typically performed by trained panels or untrained consumers who are asked to provide feedback on various sensory characteristics.

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