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Swiggy

Swiggy is one of India’s most successful food delivery startups that has seen tremendous growth since its inception in 2014. Founded by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini, Swiggy began as a solution to a common problem in urban India: the lack of reliable and efficient food delivery services. Over the years, Swiggy has not only revolutionized the food delivery sector but has also expanded its business model to include a wide array of services. This case study will examine Swiggy's journey through the lenses of startup culture, incubation, and business ethics.

### Origins and Startup Culture

Swiggy's journey began when the three founders, who were all from different professional backgrounds, realized the potential of food delivery in Indian cities. Sriharsha Majety, an alumnus of IIM Calcutta, was initially working in the e-commerce sector. Nandan Reddy, a former engineer at Amazon, and Rahul Jaimini, who specialized in software engineering, shared a similar vision. Their combined expertise in technology, operations, and business laid a strong foundation for the development of Swiggy.

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