Write a note on the consumerist movement as it developed in Europe.

 In modern times, the term “consumerism” has been associated with a preoccupation with the acquisition of goods and commodities. Traditionally, it has been used with negative connotations – as a “problem” that indicates a lack of discretion among “buyers” and “consumers” regarding what goods to buy and why to buy them in an increasingly commercialized environment. Among Marxist thinkers especially, what happened has been linked to exploitation under industrial capitalism.

Though Consumer Co-operatives had great success in Europe, this did not result in formation of consumer organisations. Basically, industrialization did not lead to the same degree of affluence in Europe as in the United States. Consumer movement in Europe was fostered by the 'Consumers' Union'. More specifically, by the constant efforts of Colston Worne. As early as 1939, he started to make enquiries about groups and individuals that he might try to interest. In London he was referred to as the Householders' Association. But he was disappointed. People were not at all enthusiastic about testing. It took another two decades for U.K. to provide a congenial environment for consumer movement. Consumer movement in England began in a real sense only after the second world war. The common law did protect the ___ __________ _____ _________ _____ ____ ________ _______ ____.
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