Write a note on Character Merchandising.

Question

21 Feb 2019

Answer :

Word Count : 344

Character merchandising is defined as the adaptation or secondary exploitation by the creator of the fictional character or by one or several authorized third parties. This exploitation is in relation to the essential personality features of the character such as name, image or appearance and is done to create an association between the products and such personality ________ ____ _____ _________ ______ ___ _________.
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