Workload Approach (W.J. Talley’s)
The Workload Approach, developed by W.J. Talley, is a method of sales territory design that involves analyzing the workload required to service each potential customer in a given territory. The goal of this approach is to ensure that each salesperson's workload is balanced and manageable, and that customers receive adequate attention and service.
The Workload Approach involves four basic steps:
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