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Qualitative and quantitative research are two major approaches used in social science and other fields to systematically study problems, collect evidence, and develop knowledge. Although both aim to understand research questions through systematic investigation, they differ in their objectives, nature of data, methods of data collection, analysis, and interpretation. Qualitative research is primarily concerned with understanding meanings, experiences, perceptions, attitudes, and social processes. It seeks to explore a phenomenon in depth rather than measure it numerically. This approach is particularly useful when the researcher _________ ____ _____ __________ _____ ___ ____ ______ __________ _____ ________.
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