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Qualitative and quantitative research represent two important approaches in social science research methods. Both approaches aim to understand social reality, but they differ in their objectives, methods of data collection, analysis, and interpretation. While quantitative research focuses on measurement, numerical data, and statistical analysis, qualitative research emphasizes meanings, experiences, interpretations, and social processes. Ramakrishna Mukherjee, a prominent Indian sociologist and methodologist, viewed research methods from a broader perspective where scientific inquiry should combine empirical investigation with theoretical understanding of social structures and processes. Quantitative research is based on the collection and analysis of numerical data. It attempts to measure social phenomena through variables, indicators, surveys, experiments, and statistical _____ ________ ________ ________ __________ ________ ________ __________.
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