What is the ASCI and what role does it perform?

Question

14 Oct 2021

Answer :

Word Count : 324

The Advertising Standards Council of India (ASCI) is a self-regulatory voluntary organization in India that oversees the advertising content across various media platforms. Established in 1985, ASCI plays a pivotal role in maintaining ethical standards and ensuring responsible advertising practices within the Indian advertising industry.

ASCI's primary role revolves around the monitoring and regulation of advertisements to ensure they comply with ethical standards and don't mislead consumers. Here are some key functions and roles performed by ASCI:

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