What is summative evaluation and how is it different from formative evaluation? Explain in the context of radio programming.

Summative evaluation and formative evaluation are two types of evaluation used to assess the effectiveness and success of radio programming. Both evaluations differ in terms of their purpose, timing, and methodology.

Formative evaluation is an ongoing process that occurs throughout the development and implementation of a program. Its primary purpose is to identify and address issues in the program before it is launched. The evaluation involves collecting data from various sources to assess the program's quality, effectiveness, and relevance. The data collected during formative evaluation includes audience feedback, surveys, focus groups, and expert opinions. The information obtained from formative evaluation helps program developers to make informed decisions about the program's _______ ___ ___ _____ _______.
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