What is sales resistance? How the same is minimised? 

Sales resistance refers to the reluctance or opposition of a potential customer to make a purchase or to engage with a salesperson. This can be caused by a variety of factors, including skepticism about the product or service, a lack of trust in the salesperson, or simply not feeling a need for the product or service.

Minimizing sales resistance is important for businesses because it can lead to lost sales and reduced revenue. There are several strategies that businesses can use to minimize sales resistance and increase the likelihood of a successful sale:

Build trust: Establishing trust with potential customers is key to reducing sales resistance. This can be done by demonstrating expertise and knowledge about the product or service, being transparent and honest, and following through on promises.

Understand the customer's needs: Sales resistance is often caused by a lack of understanding about the customer's needs and motivations. By taking the time to understand what the customer is looking for and why, salespeople can better tailor their pitch and address any concerns the customer may have.

Focus on benefits: Rather than focusing solely on the features of the product or service, salespeople should emphasize the benefits that the customer will receive from making a purchase. ________ _________ ________ _________ _________ ______ _____ _________ ___ ___ ___.
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