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Quality Function Deployment (QFD) is a structured approach used in production and operations management to ensure that customer needs and expectations are systematically translated into specific product or service characteristics. It focuses on integrating the “voice of the customer” into every stage of the product development process. QFD helps in bridging the gap between what the customer wants and how an organization can deliver it. The primary tool used in QFD is the “House of Quality,” a matrix that _________ _________ ____ _______ _____.
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