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Promotional mix refers to the combination of various promotional tools and techniques used by an organization to communicate information about its products or services to target customers and influence their buying decisions. In the financial sector, promotional mix plays an important role because financial products such as insurance policies, mutual funds, banking services, and investment plans are intangible in nature and require customer trust, awareness, and confidence. A well-designed promotional mix helps financial institutions create awareness, build relationships, and increase customer participation. The major components of promotional mix of a financial product are as follows: 1. Advertising Advertising is a paid form of non-personal communication used to promote financial products and services through various media channels such as television, newspapers, magazines, websites, social media, and mobile __________ _____ ____ ________ _____ ______ ________ ________ _______ ___.
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