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Promotional mix is the combination of communication tools used by an organization to inform, persuade, remind, and influence target customers about its products and services. In the context of financial products such as mutual funds, insurance policies, fixed deposits, bonds, pension plans, and other investment instruments, the promotional mix aims to create awareness, build credibility, educate investors, and encourage purchase decisions. Since financial products are intangible, involve varying degrees of risk, and require a high level of trust, an effective promotional mix is essential for successful marketing. The major components of the promotional mix of a financial product are: Advertising: Advertising is a paid form of non-personal communication through television, newspapers, magazines, radio, websites, social media, search engines, and outdoor media. Financial institutions use advertising to create awareness about ______ ______ ___ __________ _____ ________ ____ __________ ________ _______ ______.
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