What is personal selling? Explain the essential elements of personal s

Question

What is personal selling? Explain the essential elements of personal selling.

14 Sep 2022

Answer :

Word Count : 275

Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is realized through the financial rewards of the sale while the customer’s "value" is realized from the benefits obtained by consuming the product. _________ ___ __________ ________ __________ __________ _______ _________ __________ ________ __________.
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