What is meant by Client based market Valuation ? Discuss.

When selling products or services, values-based marketing is an appeal to a customer's values and ethics. It shifts marketing from a product-centric approach to a customer-centric one. A company's advertising and promotions to its customers express its values as part of its core brand message. Values-based marketing might also entail incorporating customers' values into the way products or services are marketed.

Customer-centric

Values-based marketing is sometimes initiated because of external changes in customer attitudes. For example, Kraft Foods, Inc,, changed its advertising when market research revealed a shift in consumer opinions related _______ ___ ______ __________ _______.
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