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Industrial design refers to the aesthetic or ornamental aspect of an article, which includes the shape, configuration, pattern, ornament, or composition of lines or colors applied to any article, whether in two-dimensional or three-dimensional form, by any industrial process. It is not concerned with the functionality of the product but with how it looks and appeals to the eye. Industrial design protection is crucial for businesses—especially for Micro, Small, and Medium Enterprises (MSMEs) and start-ups—as it helps them secure exclusive rights over the visual appearance of their products, which in turn enhances their competitiveness, brand identity, and market value. In India, industrial design protection is governed by the Designs Act, 2000 and the Designs Rules, 2001. The primary objective of this legislation is to promote and protect the aesthetic aspects of products, thereby encouraging creativity and innovation in industrial and manufacturing sectors. For MSMEs and start-ups, understanding and leveraging industrial design rights can be a vital tool for establishing a distinctive market presence and preventing imitation by larger competitors. To qualify for registration under the Designs Act, a design must be new or _________ ____ _______ ____ ______ _________ _______ _____ ________ ________ ________.
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