What is Ethnography? Explain the role of ethnographic studies in cross-cultural studies.

"Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution". Traditionally, ethnographies have focused in depth on a bounded and definable group of people; such as the Nuer, or a particular North Indian village.

Ethnographies as texts offer excellent insight into how social anthropologists undertake their fieldwork, what it is like to experience daily life in an environment that may be initially unfamiliar, and the political, economic and social dynamics involved in collecting ‘data’. By providing specific, in-depth case studies, they can serve as excellent means for teaching about global issues such as climate change, migration and globalisation. Even where ethnographies focus on a particular practice - such as a religious ceremony, or a culinary ritual – the anthropologist will typically place the practice in its full context to give a holistic, rich and multi-faceted account.

Reading good ethnographies is an excellent way to learn how social anthropologists go about their research; and how they reflect on their own and one other’s experiences in the field, and construct their broader theories.

Ethnography is a qualitative research method that comes from the discipline of anthropology but is applicable to other disciplines. Ethnography is the in-depth study of a culture or a facet of a culture. Because of this, ethnographic research often looks very different compared with _________ _____ _____ ______ ___ ______ _______ ___ ______ _________.
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