What is a private label? What are the major challenges faced by it?

A private label refers to products that are manufactured by one company but sold under another company's brand name. These products are typically produced by third-party manufacturers and then sold by retailers or other businesses. Private label products can be found in various industries, including food, clothing, electronics, and household goods. Retailers often use private labeling to offer products at a lower price point than national brands while still maintaining quality and creating a unique product offering for customers.

One of the primary challenges faced by private label products is brand recognition and consumer perception. Since private labels are often less established than well-known national brands, customers may have concerns about product quality and reliability. Overcoming these perceptions _________ _____ ____ ___ __________ _____ _________ __________ _________ ______.
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