What is a ‘focus’ strategy? How are the organizations trying to focus themselves with the new age working style? Illustrate with the help of examples 

A 'focus' strategy in strategic management refers to a business approach where a company concentrates its efforts and resources on a specific market segment, product line, or geographic area. The objective of a focus strategy is to tailor products or services to meet the unique needs and preferences of a particular group of customers more effectively than competitors who target a broader market. This strategy allows organizations to achieve a competitive advantage by becoming experts or specialists in a niche market.

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